I’m a Creative Director.

I’ve spent my career building and growing brands, driving revenue through performance, and leading impactful creative departments. I’m a strong believer
in differentiation that drives positive sentiment, and a brand strategy that makes sense to both customers
and employees. I value efficiency, but I know that it’s powerless without intention, quality, and emotion.
My goal is to create a belief system that creates
long term value for the business and a sense of
pride for the teams doing the hard work.

Pie Insurance 🥧

Pie supports small businesses with easy and affordable workers’ comp and commercial auto coverage. I’ve been the Creative Director here since May of 2023. During my time here we’ve given Pie a real glow-up across all of the places where you might see the brand - and we didn’t copy any other insurance companies - no mascots or spokespeople!

“Safety first, then Pie” Broadcast/CTV commercials
Creative direction, art direction, copywriting.

Paid and owned channels
Design systems, web, lifecycle, events, OOH, paid media, organic social.

“Safety first, then Pie” Animated web series (award-winning)
Creative direction, art direction, copywriting.

Brand system
Creative direction, brand systems, visual design

Kevin Knight - CMO at Vida Health

“I’ve spent a lot of my career in creative fields and it’s a function that’s near and dear to my heart. At Vida, I spend relatively little time in the weeds of design and branding and on reflection, it’s clear that it’s because I trust Julian so much. While I would love to spend more time here, the brand is in great hands, and I’m a huge fan of the work that Julian and his team do. It’s beautiful, inspiring, efficient, and dialed into the brand we want to represent Vida in the market.”

Vida Health 🥑

Vida provides virtual care to folks struggling with a variety of health issues with a focus on diabetes management and prevention. I was the creative director here from 2020-2023. My favorite part about working at Vida Health was my amazing team of creatives. Two talented illustrators, two designers, a motion designer, and a photo editor. Miss ya’ll. 💜

Brand refresh
Brand guidelines, design systems, creative direction, brand strategy

Program lessons (award-winning)
Creative direction, brand systems, educational content

Vida.com
Design systems, web, creative direction, copywriting

Paid and owned channels
Design systems, lifecycle, events, OOH, paid media, organic content

Square đź’¸

I was a Sr. Designer/Art Director here from 2018-2020. My focus was on growing the e-commerce product lines with an emphasis on solutions for small businesses. In addition to marketing efforts, I really enjoyed the organic integration that my team had with the product design team.

Square Online Store
Art direction, paid media, global launch, video direction

Square Online Checkout
Art direction, video, photo shoot, paid media, global launch

Square social
Visual design, web, social media

New Year, New Square
Art direction, photo shoot, integrated campaign, paid media, lifecycle

Square Photo Studio
Art direction, video shoot, integrated campaign, paid media, lifecycle

Uber đźš–

I spent 4 years at Uber from 2014-2018 and enjoyed a very transformative experience in my career, along with being a part of Uber’s immense growth. I started there in 2014 as a production designer, scaling the paid media creative across the US and globally. 4 years later I was art directing some of my favorite work of all time.

Uberville (series)
Art direction, paid media, social media, video direction, stop motion

Illustrating Uber
Visual design, 3D, paid media, performance marketing

Uber App Store Refresh
Visual design, performance marketing, app store

Apple 🍏

I spent 2 years working at Apple (through a contract with SGK). I was a production designer on the MarCom channel team for the first year, creating print files for the big printed panels at Apple stores. In my second year I went full digital as part of the “screen team”, a group of designers working on images of both screen and hardware for use in everything from apple.com to the famous yearly keynote product launch announcements. I got to work on the first Apple watch screens and my team here is where I developed my care of quality and respect for organizational workflows. I still name layers!

Printed production work examples
Visual design, print, production design, prepress, environmental, magazines