In 2020, roll up your sleeves and turn that business idea of yours into a real Online Store. I had been wanting to create a campaign that featured the hands of entrepreneurs hard at work juxtaposed with their environments and of course their online store. The imagery came alive with the help of Square in-house photographer Terrance Borden and a fantastic stylist that I hired named Leila Nichols. The compositions filled a need for in-house evergreen photography and lived on beyond the campaign making their way into paid landing pages, GRM and other channels throughout the year.