Uberville

The idea behind Uberville was to make a scale model world that we could leverage into snackable social content. It was part of a larger deck of Rider ideas for Uber that I pitched to my Creative Director. He gave me the green light and I was one of a 3 person creative team that came up with the narratives and saw the project through to the end. We worked with production studios Conscious Minds and Roger out of L.A. to produce the stop motion videos. The sets were all made out of cardboard by the amazing artist Kiel Johnson who made the project come to life in incredible ways.