Square Online Store

As a new product (less than a year) it was a good time to create a video for the Square Online Store that would be fun and drive awareness. We wanted people to recall the spot and then seek out information about this new way to sell online. I provided art direction and creative guidance throughout the production and built a custom landing page so we could measure the incoming traffic. I worked in a team with a copywriter(Mark Dolan) and a program manager(Gary Knight). After we were done launching in the US, we localized everything for a second launch in Japan.