9x growth in new enrollments
Our performance metrics across our paid media channels (Meta, LinkedIn, and Google display) started to rise the month after I joined and shipped our first batch of video creative and never stopped performing. Over the next two years we saw a dramatic 9x increase in member sign-ups, a 55% decrease in cost per enrollment, and our ads drove 55% of all billable reactivations.
CRM that’s effective and templatized
Great ad creative is nothing without effective direct communications. We developed a new email design system and had it up and running almost as fast as the new performance creative.
The App Store
Many companies who rely on mobile sign ups overlook their app store experience. To me the app store experience is extremely important, acting as the last step in the minds of the decision maker. It’s crucial that this experience is on brand, engaging and convincing. Since the first screen is the most important, we developed an animated video that summarizes most of the key benefits and works as a catapult to the other screens and maximizes the chance for conversion.
Video first ad creative - refreshed monthly.
At Vida, we developed a templatized workflow for video ad creative, that allowed us to produce over 100 unique video deliverables and over 50 unique static deliverables monthly. I rolled up my sleeves every month and with the help of my motion designer we never lost a step.
Content marketing that’s inspiring.
We produced dozens of guides that connected readers to our blog and resource library and became a very effective pieces for us.
Brand presence at the office and at the booth
After we refreshed our booth presence to help us stand out, the brand team and our senior illustrator took the Vida headquarters by storm infusing it with our brand, highlighted by a large mural painted near the front entrance. later on we digitized the mural and used it as a featured image on our new website.