The goal for Vida’s new site was to create an inspiring experience for potential members and the organizations that would provide Vida as a benefit to their populations. We created a “body and mind” section for members while the four major b2b customers each got their own page in an enterprise section. Since behavioral change is rooted in research, we created a slick resources section with a library of studies and downloadable papers. The new site elevated Vida’s presence high above their peers, and when we launched our brand team created an animated launch video which we had just as much fun making as we did creating the beautiful new website.