Safety first,
then Pie Insurance

In addition to our cinematic, live action spots built for TV and streaming, I felt that we needed a creative series built for more social channels - both current channels and perhaps some new channels as well. So in developing this animated series we wanted to create fun mishaps in some of the small business environments that Pie covers. Amazingly, the creative performed so well on channels like Spotify and LinkedIn that just a small collection of spots did the heavy lifting for us throughout an entire year. I worked with a production partner I’ve known for years out if Australia called Vidico to produce the final videos.

“Safety First” 60s - This spot was designed to be heavy on the value props, (delivered through narration) so that we could test performance versus our other spots which are carried more through storytelling and music.

“the Bakery” 30s

“The Mason” 30s

The Salon” 30s

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