Pie Insurance

Pie Insurance provides small business insurance coverage, in the form of workers’ compensation and commercial auto - to small businesses in the United States. I joined Pie in March of 2023 as Creative Director. My job was to develop an impactful brand experience – then to produce the creative and processes needed to grow that experience. My first year was packed! I led the efforts to create a new set of brand guidelines, design and launch a new website, develop a new design system for our CRM efforts, and launch our first big integrated campaign, including the development of new TV spots. My second year included a new round of creative, fine tuning of our performance marketing, and development of our internal brand to help complete the brand experience.