Pie-witness News.
One of the founders asked the marketing team to do something to make our monthly all hands meeting become great - so we decided to make it into a 45 minute fully produced and pre-recorded news show. Inspired by the weekend update on SNL, we developed some fun recurring segments that made for a nice mix of important company share-outs, and some fun interactions that worked to humanize the business and really helped elevate our internal culture — helping to close the loop on our brand experience. I took on the job of creating the video segments, editing and producing the show each month and sometimes hosting.
A couple of example intros from the dozens of segments we created.
“Pie Pets” a monthly series where we featured a pet of the month from a pool of employee pet submissions.
“Claims SIU” - A special segment dealing with issues of fraud in the insurance world.